In helping to build hype for the 2012 National Sports Collectors Convention, Panini has been previewing items that will be available as part of their wrapper redemption program. Today’s sneak peek is an interesting one. Available exclusively via instant redemption cards are these “gems”:
That’s right, those are authentic Panini America emlpoyee autographed “work-worn” relic cards.
Not impressed? Well, consider these facts: 1) they are being offered as part of the wrapper redemption program exclusively at the National – they will not be inserted into packs of normal product, 2) they are free – Panini doesn’t OWE you anything for opening their product, this is just a freebie perk, so get over it, and 3) Panini itself is poking fun at the idea of having these cards produced. You can read the entire “reveal” blog post here.
At the very least, it gives collectors a chance to meet some of the top “insiders” at Panini America and serves as a conversation starter…a conversation which will no doubt lead to topics such as “What do you like about our cards?” or “How can we better serve your collecting interests?”
Most interesting, to me at least, is the video Panini posted of the making of. Obviously it focuses on these employee cards, but I assume this is pretty indicative of how all relic cards are producedand is pretty cool to watch.
Now, maybe I need to revisit my business card design…