Topps is Officially Back in Football!

This just came across the news release wire directly from Topps. After refusing to renew its license with Upper Deck recently, the NFL and NFL PLAYERS reconsidered its refusal to renew Topps’ license back in November. Panini no longer has an exclusive contract and football collectors will have some additional variety in 2010 than was feared just weeks ago. Here is the official press release:

NFL AND NFL PLAYERS ANNOUNCE NEW MULTI-YEAR DEAL WITH TOPPS

Multi-Year Deal Begins with the 2010 NFL Season and the Release of Topps Football

New York, April 29, 2010 – The Topps Company, a leading creator and marketer of sports cards, today announced a multi-year trading card licensing agreement with the National Football League and NFL PLAYERS (the marketing and licensing arm of the NFLPA). This deal will allow Topps to continue its strong history of offering collectors the industry’s most sought-after football cards.

“We are excited to continue our deep, long standing partnership with the NFL and the NFLPA,” said Ryan O’Hara, CEO of The Topps Company. “Topps will bring innovative, exciting and fun products to the marketplace to serve consumers and customers well.”

“For more than a half century, football fans have been able to connect with the NFL and their favorite players through Topps football cards,” said Leo Kane VP of consumer products at the NFL. “We look forward to continuing our partnership with Topps, bringing our fans collectibles for many years to come.”

“Topps has been instrumental in establishing the player-fan connection for more than 50 years,” said Keith Gordon, President of NFL PLAYERS. “We’re excited about the direction Topps is headed and are eager to see new products that will further enable football collectors to connect with our players.”

Topps is set to unveil its first product of the season, Topps Football, just prior to the start of the 2010 NFL season. “This year’s Topps Football will be our best ever as it will be loaded with amazing content and truly deliver NFL rookies and stars,“ said Warren Friss, Topps’ GM of Sports and Entertainment. “It will also include a special Gridiron Giveaway promotion, which will allow collectors to unlock vintage Topps football cards and win various football prizes.”

2010 Topps Drew Brees
Click image for a full-sized mock-up

Welcome back, Topps. I am looking forward to Topps and Topps Chrome. Don’t disappoint me…

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