Topps Not Dead Yet

On the heels of the Players, Inc. announcement that it would not be renewing Topps’ football card licensing contract after its February 2010 expiration, Topps has made an announcement of it own: product information for 2009 Topps Platinum.

Topps Platinum

Either Topps saw the downfall of their football releases coming and planned ahead, or they are quickly throwing together a last ditch effort to show everyone what a tragic mistake Players, Inc. has made. In a nut shell, 2009 Topps Platinum looks sweet. Each 24-pack box essentially guarantees 2 autographed refractor rookie cards and 1 autographed refractor patch card. Proving they dominated card inserts with refractor technology, every autograph card will be a refractor and will include the usual list of parallels we have come to expect from Topps. I have uploaded the official (and preliminary) sell sheet and checklist for you to review. I apologize for the last few items of each page of the checklist being weird, my pdf converter is acting up tonight. Topps has also released some preliminary card images, which you can see below (hover over image to see details):

2009 Topps Platinum Base2009 Topps Platinum Rookie Base2009 Topps Platinum Red Refractor RC
2009 Topps Platinum Autograph Refractor RC2009 Topps Platinum Autograph Superfractor RC2009 Topps Platinum Autograph Patch Red Refractor RC
Each tiny thumbnail leads to a full sized image

On obvious rookie-focused set, 2009 Topps Platinum is scheduled for release the first week in February, just weeks before its NFL license expires, and could be the final Topps football product for quite a while. The price per 24-pack box (each packs contains 5 cards) will run in the $80 range, obviously depending where you buy it.

What do you guys think? Is this a sorry attempt to dump the entire NFL sticker auto and jersey patch inventory Topps currently has, or is this a valiant effort to go out with a bang?

h/t to Mario for passing this information on to someone who is not important enough to receive these sort of emails directly.


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