I tell you what, fall asleep at the wheel (or take a night off to spend quiet time with the wife), and you miss out on some big news. By now, I’m sure you’ve already heard about the tragic news from other, more reliable sources (even a shady one).
After all of the drama that unfolded early in 2009 with the NBA awarding Panini an exclusive license and then MLB following suit over the summer with Topps, I tried to convince myself that the NFL and Players, Inc., the official licensing body for the NFL Players Association, would not be dumb enough to do the same thing. Yesterday, it was announced that while they were not quite as dumb, they are trying awfully hard. Players, Inc. has announced that Topps will not receive a renewed license for football cards when its current contract expires in February.
We are not just losing amazing Chrome and Refractor technology (unless someone else figures out a way to step up to the plate). We are losing the longest running base set in the football Hobby. We are losing the most sought after rookie cards (Bowman). We are losing quality products at reasonable prices. We are losing choice. We are losing variety. We are losing Topps.
The single most recognizable brand in sports cards.
Gone from football.